Half A Ton Pale Ale

To celebrate 50 years of service to the Macarthur community, Campbelltown Catholic Club approached E+A asking for creative concepts on how to mark the milestone. Having a passionate brewer in-house at their on-site craft brewery, it seemed like a no brainer to create a specialty brew dedicated to the occasion. And so, “Half a Ton” was born - a crisp fragrant pale ale made from all-natural, freshly milled, Australian malt barley and the finest cerevisiae yeast & battering hops from around the world. A ‘Collector’s Edition’ 50 year celebratory beer gifted to club members and VIP guests as part of the club’s 50th anniversary fifty day celebration. E+A created the idea and then built a brand around it, rolling this out across packaging, merchandise and creative direction. A proud moment for all involved.