Fluree Rebranding and Logo Design

I thought I'd share a few slides of the Fluree Style Guide I created after helping them develop a new logo and brand identity. The snowflake theme was important to persist since many of the technology's naming conventions revolved around the concept of flakes, igloos, and other snowy themes.

Here you'll see some of the early logo drafts I created, along with the final logo, and the updated color palette. I'm really happy with how this rebrand turned out and it's been exciting watching the brand evolve.

You can see the branding in action and learn more about Fluree on their website:
http://flur.ee/

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Posted on Jun 16, 2020
Amanda Loftis
UX Designer and Illustrator

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