404 error page - margin of error

Who said 404 pages can't be fun and memorable even for a serious company with a serious mission?

Morning Consult is all about margin of error being around 2%, and most of the time it is. Because of very large sample sizes, it rarely goes above that. To see something close to 4% might be very unusual.

Current 404 page for Morning Consult that visitors might find on a lucky day.

https://morningconsult.com/404

Posted on Jun 15, 2020
Vladimir Gorshkov
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