IncludeUs is a non-profit initiative I created and designed for my graduate thesis study. The goal of these deliverables (designed to be used in an annual financial literacy seminar) was to educate and motivate low-income single mothers on how to add value to themselves and their families by making smart financial decisions.
The final deliverables were comprised of 30+ pieces and is divided into five phases: marketing, preparation, implementation, application and mentorship.
The most rewarding part of this journey was getting to know the real single mothers along the way who were kind enough to share their stories and lend their faces for a campaign aimed to inspire low-income single mothers.
Research, data collection, testing, design and application was completed over the course of 3 years.
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