etika Illustration Style Exploration

I got my hands on another finance project a few weeks ago. Here are some shots from the style exploration and the first illustrations. ✨

The company is called etika. They offer fair and flexible financial services and strive to make them affordable to more people.

The style of the illustrations is honest, professional, and friendly, reflecting the tone of voice they follow.

Swipe to see some sketches and a colored variation of this style.