I wanted to approach this project as a retro design to focus on the era of the 60s-70s where comfort food began its journey. The logo went through many alterations from humorous to a more reserved feel as you can see below in the sketching process. The Fattys font was custom designed to set the restaurant logo further from any competitors. Check out www.topiccreative.com for the full project design


keyboard shortcuts: L or F like