Logo design proposal for a modern architecture project based and related to downtown Miami, US.
"A Miami group that has the ability to generate ideas globally and present it back to the public. Through the development and management of interactive programming, DawnTown functions as activists on architecture."
Check out my 2012-2013 logo-folio www.bit.ly/logo12-13
Visit my portfolio website www.alextass.com
8 months ago
Love it! @Alex Tass
Can the 'T' go down a tiny bit more?
Awesome and original! Instantly one of my favourite logo's i've seen this year!!!
very cool man,love the angular break look
I agree it does look cool. I just think the idea is quite similar to DAN D - Design and the City exhibitoion held in Croatia every year: http://dizajn.hr/#1281
Sometimes it just happens that more people think of same idea.
P.S. If Dawntown project is not international, than DAN D probably won't matter. Cheers!
this brings ideas for a whole new style, shading "broken" type.. so simple so smart :)
Thank you @Luka Balic for mentioning it, I did not know that logo. I have already sent this concept alongside other 4 to the client, if he will decide he wants to use this I will show him your link and will let him decide. I'm feeling kinda sad about it, as I am happy to see many positive reactions to it.
@Jonathan Quintin You may be right, it may be required, I have followed an exact realistic fold, if client decides to go this way I will consider this option, thank you for mentioning it.
@Richard de Ruijter I'm overwhelmed :) Thank you!
@Nemanja Jovanovic aka Fracturize , @adam nishma
@Alex Tass - I understand, I'm sorry for that. I know it's frustrating and annoying to find out that someone thought of that before. I always check logopond, logolounge, dribble and others to check if idea is not taken, but some logos aren't uploaded anywhere, and that sucks. In this case, if you think of it as of trend, like origami logos were, it's ok. I red once what David Airey said about this situations - make sure your logo is distinctive, that there's something that sets it apart. So you could maybe think of something to add, so it's not only folding that makes it interesting and special. Just a thought. Hope it helps!
i think originality is good, but overrated . if your logo suits the product/client.. it will be good. as @Luka Balic said here - if you wish you could tie it more specifically with your client , say the fold will give hint of some shape with a meaning, but in anyway i dont think you should get upset about the idea existing out there, you still came up with it on your own and it is really cool..
@Luka Balic & @adam nishma thank you for your observations. I have another version of this concept, which is way more crazy, and maybe that was not done in that way before, the problem with this style is the more crazy you go with it the lower the visibility gets. I will upload / rebound it on Monday to see what I mean, but is difficult for me to believe that people may choose the other one, the "crazy" version of this. Will see. I'm also waiting for client answer, if he rejects it than this is only a storm in a glass, but again thank you for your comments.
The W looks like a K at first sight. Be careful about this tweak.
@Manuel SAINSILY I agree, I saw the W as a K and read the word as "Dakin". Might need a slight adjustment.
Looks really eye catching and it's a great concept. Shame about the similar one but it might hold up in its own right – see how you get on with the client. Also I struggled to read the W in Dawn like the guys above – looks like a deformed K.
by Alex Tass
Logo design proposal for a modern architecture project based and related to downtown Miami, US
On this variation I have worked on a star shaped folding.
8 months ago
@Jonathan Quintin , @Richard de Ruijter , @Nemanja Jovanovic aka Fracturize , @Luka Balic , @adam nishma , @Manuel SAINSILY , @Jason Stanley , @Owen Jones
Here is the crazier variation that I was talking about http://drbl.in/izhl
Thanks a lot @Alan !
This is absolutely awesome! I love that it is still very well readable, but still iconic! Awesome work!
The symbol represents a fictional aerial map showing streets intersections forming the downtown. It also shows rays to stand for the dawn part of the project name. The symbol is built using the letter M, a small hint to the location of the project (Miami).
7 months ago
6 months ago
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