Minimalist Breakfast: Honey Nut Cheerios

A rebranding of a Honey Nut Cheerios cereal box with minimal information. Ease of understanding and transparency get straight to the point. I challenged the idea of highly visual, unique cereal box branding and what removing this branding would cause. Will people still buy this because they recognize the brand name or do they need the brand visuals as well?

Gia
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