Stay Too Long

~ Identity & Visual System ~

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An unused concept we presented for our client who hired us to develop a name and brand for his extended stay hotels. His goal was to have the brand and supporting marketing really communicate to guests that they can stay at his hotel long term.

This was a suuuper fun concept that my chief creative director guided me on, all developed around a text message that said: "Too suite to leave. :)" We verified the name for trademarking, which was clear, and I developed the visual identity for the brand.

Since the name itself was clever and cheeky, I wanted the brand to feel that way too, that's why we created this heart/door icon and incorporated that punchy blue to give it a younger, cool vibe.

The client absolutely loved it, but ultimately decided to go in another direction as he felt it might be a little… too cute ;)