Barrel Chicken - Brand Collateral

[Brand Collateral]

We were commissioned by Barrel Chicken to design a visual identity exclusive made for them. Barrel Chicken is a food stall sell chicken which is cooked in metal barrel. The concept we designed for the logo is the combination of a rooster and the barrel elements, while using the tones of negative space to reflect clean and modern feeling of the identity. The barrel is mainly used as a brand element in their collateral design to maintain the consistency in the branding.