I firmly believe interfaces are an ongoing conversation with the user. The most successful interfaces establish a dialog —a sort of intimacy— using clever, honest copy. Copy is design, and should answer user's questions right when they face the interface.
This is the sign-up screen for an e-commerce application. In South America, e-commerce is not as developed as in the US, so our task is to educate our users when we "talk" with them, in this case taking advantage of this very common screen by explaining why it's useful for them to create an account.
Design wise, as always, white space fills the design, and a wise choose of typefaces allows for an easy, relaxed interaction. The design is simply "not there", but it just works in order to accomplish our goals.
Responsibilities: Information Design, Visual Design, HTML/CSS templates.
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