The Yes - Yes Interaction

Hey folks!
I’m very proud to be presenting you with some work we did for The Yes, an e-comm platform that uses AI to personalized the shopping experience.

Our main goal was to put the user in the driver's seat, allowing them to tailor their results by selecting "Yes" or "No" on any given item. In the interaction you're seeing here, we wanted to make that simple and clear, while also bringing some of the brand personality through.

For more on this project, check out the full case study: https://www.metalab.co/projects/the-yes

Major thanks to the team that made it possible to tell this story, including Danielle, @Brice Corbin @adrienjoulie @rosie @Edith Goulet and @Konstantin Sokhan