I'm not 100% sure I like this shot, it's been grating on me for a while whether I might even hate it!
Basically, it was done as a logo for a insight company that provide user profile statistics to 3rd party companies.
They claim to provide more granular information that any other similar company, so a 'higher IQ' - hence the slightly higher 'I' which is effectively 'pushing the boundaries' of the container shape.
That description is 100% cheese - so I apologise in advance!
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