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21 Responses

  1. Shaun Moynihan Shaun Moynihan

    After working on the site design for the last few weeks we've started to work on the rebrand. Two options show above.

    More to come!

    likes

    9 months ago

  2. Matthew Kosloski Matthew Kosloski

    Nice, can't wait to see more.

    9 months ago

  3. John Howard John Howard

    I only see one option above haha.

    9 months ago

  4. Nolan Marketti Nolan Marketti

    Love the type. I would be interested seeing it kerned farther, due to the the name and it's resemblance of "stretching".

    likes

    9 months ago

  5. Ambert Rodriguez Ambert Rodriguez

    I love this. That S!

    9 months ago

  6. Shaun Moynihan Shaun Moynihan

    @John Howard Check below the shot (attachments).

    9 months ago

  7. Charlie Waite Charlie Waite

    Nice!!Tough call - I think i like the 2nd option more. Might scale better as well.

    likes

    9 months ago

  8. Anthony Fonte Anthony Fonte

    Agreed with @Charlie Waite, the second one will scale better since the first one has that very small dot that would probably get lost. Plus I like the look of the second one better, that shadow/disconnect of the letter form is really nice.

    likes

    9 months ago

  9. Warwick Kay Warwick Kay

    I'm a fan of the 2nd one better. Think a lot of users won't connect the dot to the brand. K has a bit more personality as well.

    9 months ago

  10. Matt Yow Matt Yow

    Great stuff. The letters look very static for an elastic name — maybe less geometry behind the forms.

    likes

    9 months ago

  11. Marco Moreno Marco Moreno

    I agree on the second one as well here man, K is more visually interesting. I see @matt yow's point but I think the brand here doesn't need to represent "elasticity" per se...just my 2 cents.

    likes

    9 months ago

  12. Matt Yow Matt Yow

    Completely agree @Marco. Just seems the other end of the spectrum: very static — that’s all. Too elastic will look hokey and amateur.

    9 months ago

  13. Will Kelly Will Kelly

    I like option 2 better. But maybe cause I'm not quite sure if the dot is supposed to represent something.

    9 months ago

  14. Chris Young Chris Young

    Love the simplicity @Shaun.

    I'm with the others that the 2nd option is the better of the two. The dot in the 1st could become one of those elements that becomes painful as you expand the identity. And the 'k' in option 2 is fab IMO.

    @Marco and @matt, perhaps the name itself is enough to give the elasticity...?

    9 months ago

  15. Ehsaan Mesghali Ehsaan Mesghali

    i kind of like it. if i was to give any suggestions i would try to include some more breaks in the rest of the type, not just the k. im a fan of the dot actually though. maybe some other letters can have dots in and around them? great mark though.

    9 months ago

  16. Charlie Isslander Charlie Isslander

    I like it bro @Shaun Moynihan as it's perfectly done, but it's maybe too perfect and too clean, I'm still looking for something that will bring this little higher :)

    likes

    9 months ago

  17. Darren Lee Darren Lee

    @Shaun Moynihan The 2nd version clinches it for me. As @Warwick Kay mentioned, there's more personality going in. Both are great though. What typeface is that? Or is it custom lettered?

    9 months ago

  18. Ben Bate Ben Bate

    Tough one! I would go with option 2 :)

    9 months ago

  19. Joseph Alessio Joseph Alessio

    Looking good! A couple suggestions, I'd make the 'S' a little less wide and bring the angle sharper to match the angle of the 'K' crossbar. L-A looks a bit open, also (those nasty uppercase L's), I might shrink the horizontal width of the L a tad and kern it tighter.

    9 months ago

  20. John Peele John Peele

    @Shaun Moynihan great to see you are reviving this! We should chat sometime soon... I am out my own again too.

    likes

    9 months ago

  21. 9 months ago

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