Working with @matt yow on some super early and dirty concepts for a new branding project. Celebrating life and making a traditionally morbid industry happy again.

Note: This branding is not for a funeral home, it is for a innovative tech company that helps funeral homes evolve in the industry that is ever changing. The death of a loved one should be celebrated by the loving memories you had with them. That's the twist.

Created with the Focus Lab team

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