Rest_04

20 Responses

  1. Jeremy Paul Beasley Jeremy Paul Beasley

    I'm going out on a limb releasing something that isn't finished here but after all isn't this what this community is for? Thoughts, input and critiques more than welcome.

    More info here

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    9 months ago

  2. Joseph Alessio Joseph Alessio

    Project looks really good so far, I think the rationale behind it makes a lot of sense and it still reads immediately (at least for me). I'd say go for it!

    9 months ago

  3. Luz Bratcher Luz Bratcher

    I stumbled on this accidentally and realized I knew who this logo was for! That's great that you're working with such an amazing cause.

    I really like the thinking behind it, although I think the gestalt isn't as strong on the R and S. Maybe exaggerate the counters a bit more? Those are really challenging and I see you've experimented a bit already on those letters.

    You've got some great typographic work to show and look forward to seeing the final version of this!

    9 months ago

  4. Jonas Goth Jonas Goth

    It really does look good!

    9 months ago

  5. Jeremy Paul Beasley Jeremy Paul Beasley

    @Luz Bratcher thanks for the input! I had an older version of the R with the middle line extended but ditched it. http://cdn.dropmark.com/39456/c75b5ac05f527f6120b0a7c21e285ccc1e13ea33/Screen-Shot-2013-04-25-at-11.51.31-PM2.png

    I'll have to experiment with the S some more.

    9 months ago

  6. Kyle Wayne Benson Kyle Wayne Benson

    So good.

    9 months ago

  7. Jesse Owen Jesse Owen

    The mood boards look really nice but I don't get the feeling of rest from them. If you are going for the word REST amidst a bit of chaos then I think you have it. They just feel a little cold to me.

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    9 months ago

  8. Jeremy Paul Beasley Jeremy Paul Beasley

    @Jesse Owen good point. It's definitely the least baked element of my work so far. I intended on the brand being very clean and calm. Posting progress soon!

    9 months ago

  9. Ryan Harrison Ryan Harrison

    Ugh. This is so good, bro. By the way, is that how you show clients new work?

    9 months ago

  10. Luke Shuman Luke Shuman

    very satisfying, to my eyes

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    9 months ago

  11. Andrew James Andrew James

    It's a powerful logotype. Right away, I feel the connection between the letterforms and the idea of being stolen away, or feeling incomplete.

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    9 months ago

  12. Jeremy Paul Beasley Jeremy Paul Beasley

    @Andrew James Love that, "stolen away". Well said.

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    9 months ago

  13. Matt Chase Matt Chase

    Logotype feels perfectly-balanced; I wouldn't change a thing. Not sure if the image within is a permanent part of the brand language, but it might be a bit difficult to understand—especially in the absence of the supporting photography.

    9 months ago

  14. Jeremy Paul Beasley Jeremy Paul Beasley

    @Matt Chase thanks Matt! All photography was simply directional. We're shooting our own photos later this month.

    9 months ago

  15. George Treviranus George Treviranus

    I didn't quite get it at first, but I guess there's always someone who won't. It makes sense after reading your process. Excellent work!

    Edit: I'd like to also say something else quick. The logo has almost this feeling of uneasiness (imbalance, if you will), and it makes sense too considering the organization it is for. I want to ask the question, why did you choose it to be this way (or did they want that)? Is that something you wish to convey?

    9 months ago

  16. Jord Riekwel Jord Riekwel

    Perfectly readable!

    9 months ago

  17. Jeff Breshears Jeff Breshears

    This is fantastic Jeremy, As @Andrew James said, it gives a strong nod to Hiding or being taken away. The whole cleanliness and simplistic approach I think represents the "Rest" aspect well.

    9 months ago

  18. Michael Bilderbach Michael Bilderbach

    this is dope, those mood boards are killer as well. inspiring stuff.

    9 months ago

  19. Tyler Johnson Tyler Johnson

    agree with everyone else. great

    9 months ago

  20. Jared Janes Jared Janes

    I'm in love with this! Logo work doesn't get better than this!

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    9 months ago

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