Ted Oliver // Personal Brand Identity // T Lettermark


Ted Oliver, stage name of Tiago Souza Oliveira (1999), born in Pirenópolis — small town in the heart of the interior of Goiás, Brazil — Brazilian art director, and designer with more than 5 international and national design awards.

More — https://www.behance.net/ted-oliver
After positioning myself professionally as an art director, the need arose to create an identity for my personal brand and improve my online presence. A logo, brand guidelines, animated identity, business cards, institutional materials and a portfolio website were developed, thus becoming a complete visual identity with easy identification and memorization.

The initial letters of Ted Oliver, "T" and "O", were used in the logo with disruptive geometric shapes, giving the slight sensation of dynamism and movement - with a strong influence on Hans Richter's aesthetics

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