AV8 Nutrition is a new startup based in Chicago, they make electrolyte hydration powder using a unique formula.
After a discovery session with the client, we agreed on designing a mark that is minimal and bold with a certain organic feel to communicate that vibe of a natural product.
It also tells a little bit of the founder's story as she is a full-time pilot that is trying to build this project on the side to make the world a little bit better by making hydration accessible to everyone, but in a fun way compared to "just" drinking water.
Looking forward to sharing more shots about this project!
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