Logo Concept for "ideas"

Screen shot 2013 07 12 at 10.16.20

The concept behind this logo was the start of an idea - it is for a business where investors can meet entrepreneurs and vice versa. The original brief was a lightbulb, to represent the genesis of an idea. I deconstructed this down into more of a stylised and modern 'flame', and then added the overlapping layers to represent the two sides meeting, and the creating something else. something brighter.

This logo has now been approved.

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