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Future staff will be recruited from throughout the country, and I wanted this brochure to grab people's attention immediately by featuring the beauty of living in Colorado on the cover. By using the "picture yourself here" concept, I'm able to help potential hires visualize themselves living in Colorado Springs and working at PPCC. I wanted each layout to have strong visuals be interactive to keep the reader engaged.
The goal of PPCC's faculty is to make a difference in the lives of their students. Other recruitment materials I made for the job recruitment fairs had a theme of "picture yourself..." I wanted to carry that theme over to this piece of collateral, so I chose "making a difference." To reflect the diversity focus, I used a mixture of fonts, colors and photographs of PPCC's diverse faculty, staff and students. I carried the picture frame idea throughout the piece to complement the "picture yourself" theme.
Art Direction, Design, Print Production
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