Create a view book for Pikes Peak Community that provides information about the college to prospective students as well as creates an emotional appeal to promote their attendance.
Students make their college decision on factual information, quality educational opportunities and emotional appeal. I wanted to mix the factual data with strong stories of success from PPCC students. Woven between the pages of data are 2-page spreads with testimonial quotes from both current students and successful alumni. The result is a strong collateral marketing piece that will reinforce to students that PPCC is the right choice.
Art Direction, Graphic Design, Production, Print Buying
2019 American Advertising Federation (AAF) Colorado Springs | Silver ADDY
2020 National Council for Marketing & Advertising (NCMPR) |District 4 | Silver Medallion
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