Create a view book for Pikes Peak Community College that provides information about the college to prospective students as well as creates an emotional appeal to promote their attendance. This edition must be in Spanish and focus on the Latinx population of the school with student testimonials, showcasing cultural events and providing resources for ESL students.
Students make their college decision on factual information, quality educational opportunities and emotional appeal. I wanted to mix the factual data with strong stories of success from PPCC students. Woven between the pages of data are 2-page spreads with testimonial quotes from both current students and successful alumni. The result is a strong collateral marketing piece that will reinforce to students that PPCC is the right choice.
Art Direction, Graphic Design, Production, Print Buying
2019 American Advertising Federation (AAF) Colorado Springs | Silver ADDY
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