Grace marks (GIF)

Grayscale version of where we landed with this brand.

The more I drew abstracted objects, the more I found them inadequate for an organization based on ideals instead objects. (I've got an Illustrator pasteboard to prove it.)

A human-rendered, uniform-yet-imperfect mark felt right. Grace should look . . . well, graceful. For small spots, G-in-a-circle. For primary use, the full word.

Nerdy thing: I started with Filmotype LaSalle and my own sketches. Though I modified it extensively, using a font gave me a consistent baseline, angles, scale, width, etc. What I ended up with is nothing like LaSalle, but beginning there cut my workflow in half.