OpenTable Design Principles
This is my first shot since joining OpenTable a month and a half ago. I joined to work closely with Alexa Andrzejewski (founder of Foodspotting) to redesign all consumer products.
We, along with the company, are completely re-imagining the OpenTable dining experience. One of the first things we established were some design principles to guide this process.
To help instill them we are getting them printed to share internally and here's a simplified version to share with you guys. :) Check out the @2x!
blackboard
chalkboard
circles
colorful
icons
opentable
rainbow
retro
script
thirsty script
typography
vintage
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Posted on
Jul 11, 2013
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