Mark based on the shape of a traditional Cooper's Adze:
A tool used to plane, shape and carve wood that doubled as a hammer.
10 months ago
Love that icon.
Awesome reference to the research! I really like that stenciled type as well.
Rad! really dig the cooper logotype and icon, they fit together well.
I love the mark. I really appreciate the smaller handle size, since Coopers wouldn't use the long-handled adze often. If this is for a real barrel-making Cooper, the one thing I might reconsider is the san-serif typeface. If they do colonial era festivals or craft shows they could be denied during the jury process. Certain shows want authenticity and many san-serifs weren't used before the 1900s. My father-in-law is a colonial-style Pewterer, and Mount Vernon won't let you use money, plastic, non-cloth tents, etc.
Clever and I love it!
@Chris Thomas thanks man and I appreciate the insight / feedback. Without going too deep into the brand background, they are essentially creating products that use recycled wooden barrels. The name Cooper is obviously an homage to the trade, but isn't hyper specific to the physical construction to the barrels themselves. I will definitely take that into consideration, though.
@Richie Stewart No problem...have you heard the expression "no great shakes"? It might work as a tagline or blog name. The story behind the idiom is quite suitable. No Great Shakes: When casks became empty they were "shaken" (taken apart) so the pieces, called shakes, could be stored in a small space. Shakes had very little value, so they were tossed off the ship first.
@Chris Thomas I haven't...will definitely bring that up. They've got a lot of great historic taglines / copy from pretty extensive research dating back to the 1400's.
adze more like it!
Good shit. One note: On your "Co." I would go with just the line under the "o" or drop it down and use the dot - Both on there feels a bit too much... But that's just like my opinion man.
@Alex Rinker Thanks! I concur...might try and get em to drop "co" anyways. It feels a bit unnecessary.
Yeah, you nail it!
I dig it.... but I may be biased.
9 months ago
Loving this option, Richie.
by Richie Stewart
Extra type lock up to go with the main logo. 2X Attached.
9 months ago
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