Mr. Natural

The goal for the packaging for Mr.Natural was to inject the feel of being in Jamaica into the products seen at the retail/market level. To achieve this while staying true to Mr. Natural’s heritage the illustrations, colours and presentation of the Jamaican Patties was key to bringing home these delicious patties. We used recyclable standup pouches vs the typical cardboard box to help preserve the patties and could be stacked up on a frozen shelf or placed down.