We worked with Marketing and Public Relations LLC, Cedar Group to give them a fresh modern identity. As a brand, their mission is to advance Alaskan small business and community economic development, Alaska native, and American Indian causes. Therefore it was important for them that we draw inspiration from Alaskan heritage.
We created custom type that pairs with a cedar tree illustration, a color palette drawn from the state colors, and photography that showcases the beautiful Alaskan landscape. This is layered with dynamic imagery usage and grid layout, to give it that modern taste.
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