BEmpowered Brand Identity
BEmpowered is a women’s resource group at BigCommerce.
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The direction was for a logo that represents empowerment, support, and inclusivity. To communicate this in a non-cliché way, I was drawn to the concept of water and specifically the saying “a rising tide lifts all ships.”
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In addition to the primary logo, we used a modular color palette to further reflect inclusiveness.
brand
brand identity
branding
color palette
design
empowerment
graphic design
internal branding
logo
modular
pattern
tech
vector
waves
women
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Posted on
May 14, 2020
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