This was a pro-bono project for a friend of mine. He started an after school program called P.A.V.E. (Providing Academic Vision and Enrichment) with the purpose of guiding impoverished students from Newark toward higher education. For the logo, I wanted to establish a visual metaphor for the program (the bumpy road through the mountains) that would communicate its purpose and appeal to children. Well received by both boys and girls, the color scheme communicates a sense of adventure rather than intimidation. The trapezoidal shape containing the type is meant to be reminiscent of road signs, and the hexagon containing the entire composition could easily be worn as a patch by involved students.
L or F like
Z toggle zoom
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
© 2018 Dribbble. All rights reserved.
A community of designers sharing their work, process, and current projects.
Minimum 6 characters
Uh oh… We’re still waiting for our spam prevention code to load.
Already a member? Sign in