We usually don't do branding work. But sometimes we do. If we've already designed the product and know the space/market well enough. Sometimes during the product design, we get an idea for a possible branding that we believe suit the product well. Then we discuss it with our client and if they are up for it, we present the work.
With logotypes, we aim for simple shapes with not more than 3 elements/components. Here are a couple of logotypes we've designed in the past decade.
Which one is your favourite?
We've numbered them for you to make it easier. 🤠
L or F like