Tealet - tin circumference labels - detail

Tealet - tin circumference labels - detail

Detail shot of some of the Tealet packaging circumference labels that wrap around these tins.

Here we see the various elements I've posted recently coming together.

Each tea farm has its own pattern, as well as handwritten typeface. The combination of the intentionally imperfect rubber stamped elements and handwritten type are intended to suggest that the farmers hand-wrote and stamped each label.

The Caffeine Meter device is intended to look like the farmer had ticked — with a red marker — the number of leaves that correspond to the tea's caffeine level.

The Brewing Instructions icons are custom illustrated in the same roughened, hand-drawn style as the Tealet logo.

Check the 2x size for more detail.

keyboard shortcuts: L or F like Z toggle zoom post comment