IAA - parkIND Logo Final

IAA - parkIND Logo Final

Here is the final logo I did for Indianapolis International Airport's new parking venture, parkIND. In an effort to compete with some of the off-site parking options we branded and started advertising the airport's parking. The logo had to be quickly recognizable and the name stems from Indianapolis's airport code IND. This is one of the largest projects I have worked on to date and was a great deal of fun. If you fly in or out of Indianapolis you will see this logo, especially on the shuttles.

The background image was is part of a series of images we shot for an ad campaign to promote their parkIND Plus brand. The basic idea is you can't park any closer than at the airport terminal. One of the headlines we used for this campaign is "PARK LIKE YOU OWN THE PLACE." The images were shot and composited by Tony Arrasmith. He did a amazing job making our concept come to life.




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