Established in 2014, FABLIV is now Russia’s biggest online fashion retailer. Rebranding is more than just a reaction to growth, it reflects the natural shift from being an e-commerce platform to a daily fashion consultant; the shift from technology to the human, whether it be employee or customer. And this shift had to come with a change in shape. Or, should we say, a new visual angle?  Interwoven with the gold, skies, and primroses of the color palette. FABLIV is no longer just about fashion. It is fashion.

Posted on May 12, 2020

More by Significk

View profile