Established in 2014, FABLIV is now Russia’s biggest online fashion retailer. Rebranding is more than just a reaction to growth, it reflects the natural shift from being an e-commerce platform to a daily fashion consultant; the shift from technology to the human, whether it be employee or customer. And this shift had to come with a change in shape. Or, should we say, a new visual angle? Interwoven with the gold, skies, and primroses of the color palette. FABLIV is no longer just about fashion. It is fashion.
