Patrón Gift Guide — 02
Leading into the holidays, we worked with Patrón to create a tasteful gift guide. We developed four archetypes, capturing a range of personalities and palates. Each archetype was paired with a recommended tequila and suitable cocktail. Folks could quickly and easily identify the perfect gift, while also allowing for a leisurely scroll through editorial content.
This is the large screen comp, but the guide was designed to be fully responsive. More shots to come.
Role | Concept, Plan/Art Direct shoot, Design
See full case study on my folio:
www.isaacmart.in/pt-gift
archetypes
bar tools
cocktails
craft
enthusiast
extra añejo
gift guide
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manhattan
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patrón
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Posted on
May 11, 2020
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