Carta's Table Stakes - Website - Home
Carta helps private companies, public companies, and investors manage their cap tables, valuations, investments, and equity plans. Last year, Carta reached out to me to help develop a brand for their initiative to raise awareness of the gender equity gap, Table Stakes. The Table Stakes visual identity was designed to grab attention, inform, and empower women. Using a flexible table, the visual system emphasizes the gap in compensation as well as reinforces the powerful name.
See the full case study here:
https://www.strelioff.com/table-stakes
Learn more about the initiative here:
https://tablestakes.com/
branding
carta
data visualization
equality
equity
finance
fintech
infographics
landing page
layout
startup
typography
ui
website
website design
women
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Posted on
May 11, 2020
More by Jessica Strelioff View profile
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