Real Thread Products (Live)

I never really took the time to share all the work I was involved in behind the scenes at Real Thread.

All of time and energy went into rebuilding the Real Thread experience from the ground up. So many incredibly talented people contributed to the improvement of this experience. With the relaunch of the Products side of the site we set a new standard for how custom t-shirts should be ordered online.

The goal was push things as far forward as we can and then continually listen to the customer in order to make sure this is platform that actually works. And from that feedback make ongoing improvements.

It was a lot of fun obsessing these details with our team and everyone else who contributed. And it's awesome to see this company and brand continue to evolve, push forward, and adapt to the times.

Go checkout the live site

Russ Pate
Branding, Visual Design, and Product Design.

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