Balancing brand identity and Amazon's marketplace -Redesign pt2

Brands have created unique online shopping experiences we've come to love, but this is often lost when selling on a marketplace like Amazon or Target. How can we strike a balance between representing Amazon's brand and the companies that sell there?

I took a couple of steps to create a more neutral marketplace experience that would reduce the clashing between brands.

• Moving amazon navigation to the bottom allowed brands to be immediate shine. While making it easier for users to reach and search for new products.

• Brining in-store navigation to the top of the page allows for easier access and discovery of product categories

• Organizing products between lines that don't stretch across the whole screen allow for more white space and a more premium feel.

• Moving the see more buying options/buy now amazon buttons to the product page maintains minimalist design.

Feel free to share your thoughts and ideas.

I'm available for new projects! Drop me a line at vinbertolli.com or https://vinbertolli.com/contact-form
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