Sanrio is not what a designer would expect. The brand does not cater to children, or those obsessed with pink. If one looks at the desktop site, one sees an excellent use of white space, and blue as the primary action color.
One of Sanrio's goals is to incorporate the Kitty character throughout the site. For example, there is a faint Kitty on this screenshot – the persistent navigation page. Customers will also find a Kitty in each page's footer, and while choosing which product category to peruse.
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