Paved ― Brand Exploration

Visual brand identity process behind Paved brand refresh. Usually, I'm not doing logo/branding work, but sometimes it's really fun to take a break from the interfaces and focus on different design work for the familiar business.

This is one of the Paved logo concepts and I decided to put all together in a few pages for the better presentation. More to come!

Robert Mayer
— Art Director & Product Designer

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