Branding and Identity Design for Anchored Underwear

Client: Anchored Underwear
Description: Up and coming brand for Men's clothing

Client target audience
Based on our discussion, your brand’s target audience is made up of guys that like comfort but variety. Different styles would be available. "Some that may have sex appeal but some that are neutral and comfortable. I’ll have boxer briefs for the mature crowd and some athletic appeal. More millennial, open and wild!"

Strategy to meet your objectives
As we’ve mentioned, we propose two basic objectives to meet.

* Design an iconic logo to introduce the new product/s to the market.

* Design a wrap around text and logo for printing onto the new product/s.

Proposed taglines for the Brand
“We hold everything down”Because it’s anchored!!! Anchors hold your boat down!

Comfort and Keep Everything Anchored Down

"And for men we tend to want something with comfort and keep everything positioned and in place!"