MUYUM is a projec to encourage children to eat their fruits and vegetables. Make the food funny and playful. All elements of identity are still the idea of being a game, including the brand name.
MUYUM comes from the child expression "Yum Yum" > Muymuy > Muyum. It's a palindrome word, that can be read in two directions.
The logo is built according to a basic form, and repeating it at different angles.
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