Cabela's Logo Evolution


1 Attachment

14 Responses

  1. Rob Harrigan Rob Harrigan

    Got the awesome privilege of redesigning Cabela's distinct corporate logo. Completely redrawn from the ground up — it came out awesome.

    You can find more about the brand relaunch and work here —

    10 months ago

  2. Dino Gilley Dino Gilley

    I like it I love the new S

    10 months ago

  3. Josh Austin Josh Austin

    Much improved! Great work.

    10 months ago

  4. Rob Harrigan Rob Harrigan

    @Dino Gilley @Josh Austin Thanks guys!

    10 months ago

  5. Fixer Creative Co. Fixer Creative Co.

    Nice work!

    10 months ago

  6. Stephanie Buscema Stephanie Buscema

    Love it!

    10 months ago

  7. Bob Ewing Bob Ewing

    Nice work Rob, glad so see you got rid of that weird connection between the 'b' and 'e'.

    10 months ago

  8. Rob Harrigan Rob Harrigan

    @Bob Ewing Thanks Bob! It became a huge focus point — I couldn't get my eyes away from. I had to get rid of the swash on the S too because it felt so unbalanced.


    10 months ago

  9. Bob Ewing Bob Ewing

    Yeah, I keep watching animation and you did a great job. Love the new 's' as well.

    10 months ago

  10. Joseph Alessio Joseph Alessio

    Wow! It looks very nice, congrats on the gig as well! Looks worlds better — removing the sharp corners, awkward b-e connector, etc.

    10 months ago

  11. Rob Harrigan Rob Harrigan

    @Joseph Alessio Thanks!

    10 months ago

  12. Justin Neiser Justin Neiser


    8 months ago

  13. derric derric

    Very cool man. I noticed the change when I was there a few days ago, nice work. Glad there are corporations out there hiring good designers.

    6 months ago

  14. Rob Harrigan Rob Harrigan

    Thanks @derric! Work became real when I saw the first signage example. Super stoked they are really rolling it out hard.

    6 months ago

keyboard shortcuts: previous shot next shot L or F like