Reasonal identity

Our lates project for Reasonal is live!
During the past 3 weeks we have been working on the strategy, branding and webdesign.

With Reasonal you can instantly check the integrity of the websites behind what you find online, or on your social media.

Reasonal wants to be a guide, wants to show the way in the internet world, giving you the possibility to find your truth.
We played with road shapes around the overall identity, and with the idea of designing the "r" as an arrow to better highlight the concept of wayfiding.

Project in collaboration with:

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