Options are choices in disguise

Thought of this UX slogan last night and printed it today.

I really like the phrase because it embodies part of our design philosophy.

We believe it's important to streamline experiences by doing what we know is best rather than making people think about mundane choices.

Providing fewer options requires less brain power and gives people back their time.

Sweeeet.

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Posted on Jun 18, 2013

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