Vintage Formentera Identity

Vintage Formentera is an online casual fashion shop for women, with a boutique in the heart of the island of Formentera, a small island next to Ibiza. One of my goals, when I worked on this identity, was to keep the maritime essence of the island. For that, the visual concept revolves around the symbol of the compass as a maritime element that is characterized by pointing, also in the identity of the brand, four cardinal points, and always guide us to the same destination –the store.