IncLever

Another concept for IncLever. The client suggested to incorporate the icon into the text and to emphasize the pivot point of the lever. He also suggested a more sophisticated look.

All custom lettering to match. This concept was inspired by:

• i monogram
• / Forward slash representing the code and web aspects of what they do
• A rising trend on a graph
• A pull lever in the on position

keyboard shortcuts: previous shot next shot L or F like Z toggle zoom