Snapshot of the third and final Pivot Conference graphic covering the reaction of USA Today's Facebook audience following their recent rebrand and redesign. Working with Unmetric, Barnickel Design was able to showcase the amazing results a clean, fresh identity redesign can bring in. Released to Pivot Attendees as part of the main event, this graphic was shared across the Web, becoming Pivot's third-most-shared piece of content of the year.
Full graphic and compete campaign can be seen here: http://www.behance.net/gallery/Marketing-Brand-Building-Info-Graphic-Campaign/5663547
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