National campaign "Racing for breath".

Throwback to college project that I did few years ago.

Poster represent a national campaign dedicated to the prevention and early detection of lung cancer
with slogan "Racing for breath".

Celebrities from sports, cultural, artistic and social life are supporting the action, also visitors are going to participate in the pool races.

The campaign target mostly younger generations and that is goal of the design - to be relatable and grab attention and draw awareness.

👇You can find more shots on my Behance:
https://www.behance.net/gallery/96083825/National-campaign-Racing-for-breath