Chamber of Commerce Committee Logo

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Screen shot 2013 06 13 at 4.21.57 pm

A friend is part of a subcommittee of our local chamber of commerce. He needed a logo that would get them through the next 5 years (at least) and also wanted it to incorporate part of the chamber's existing logo. The subcommittee is named Leadership Sarpy.

I chose to pull the "S" from the chamber's existing logo to represent the "Sarpy" in the committee name. I also wanted a strong serif to drive home the idea of leadership.

After some playing around in Illustrator I landed on this. I love the juxtaposition between the serif and the more modern "s". I am also happy with the flow of the logo as a whole.

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