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"Koniec Smyczy" (in polish, stands for "The End of a Leash") is a training school for dogs.
In a process of rebranding we were focused on positive emotions as a result of ending of using a leash.
So, the brand mark (and also a brand hero) is a smiling puppy. Its shape comes from two letters:
"K" - first letter of the school's name and an "R" - from the Rokietnica, proper localisation of the school.
Visual identity received Bronze Award on 10th WOLDA contest and was nominated for GERMAN DESIGN AWARD 2021.